The One Thing You Have to Do to Start a Business

Many people tell me they want to have their own business but they do not know what they want to do.

Often, embedded in this statement is the fear that they lack the knowledge, skills, or ideas necessary to be successful. Having met thousands of prosperous entrepreneurs I have found:

Some have advanced degrees, many did not go to college.

A few started out with most of the skills they needed to succeed, most learned as their businesses progressed.

A handful had unique or clever concepts, nearly all did not.

The only trait they have in common is a commitment to be and stay in business.

“Are you saying talent is not a factor?” Yes, that is exactly what I am saying. Look at this equation:

Talent = Latent

They look almost identical. That is because any expertise you need is resting inside you. You may think I am just playing a word game. In truth, if you always remember this equation you will succeed.

For example, most entrepreneurs learned how to sell. There are some natural born salespeople. But often they take their gift for granted and are eclipsed by those who studied and practiced.

All the talent you need to be successful in business is latent within you. Will you commit to developing it and prospering?

Question – Which skills or knowledge, that cannot be learned, do you think are essential to succeed?
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