How Fortune Might Come to You

Amidst the debate over whether cursive writing should be taught in schools, Luca Barcellona has spent three years per classic script to become a master at the age-old art of calligraphy. Having begun college in the pre-digital age, by the time he graduated computers had taken over. Repulsed by them he essentially rebelled. Yet having become an artist, he is embracing technology by giving it a distinctly analog, human touch.

Reading Signor Barcellona’s story, I was struck by the idea that despite the boom in social media, touch screens, and synthesized voices, technology still has a cold touch. The study of history has probably never been more popular. Nostalgia products, most notably soda pop, candy, and snacks, are in great demand. There is opportunity in blending technology with the tactile and crafted. The Internet gave us Web 1.0, social media Web 2.0. Will this be the idea behind Web 3.0?