The WAY to WOW Shows
From Invisible to Influential
November 5, 2025
Automatically generated from YouTube captions; names and wording may contain errors.

[0:00] Who [music] are you? And where are you going? What do you want? Hello and welcome to People Making Money. I'm your host, Kevin Bemel, and I'm here every Wednesday at 10:00 a.m. Pacific time to talk about job hunting, starting and running a business, and building wealth. So, the whole financial side of our lives. And uh today I'm uh

[0:36] pleased to welcome my guest Anna Tran. Uh, Anna is a um I don't know if she would describe herself as this, but a a personal branding consultant. Anna, Anna and I met recently. We had a really nice talk and I thought, you know, this is really something that um most of us probably overlook and probably to a certain extent overlook at our peril. So, I'm I know I'm particularly interested in in uh hearing an Anna's ideas on this

[1:13] topic. And um she's I have to tell you, she's coming to us live from Japan where it is 3:00 a.m. the following day. So, uh you know, and and and look look how, you know, bright and bushy tails she looks. So, looks better than I do. Okay, that's not so hard. But um Anna, welcome to uh People Making Money. Thanks for coming on the show.

[1:43] >> Thank you so much for having me, Kevin. It's been a a truly a pleasure just getting to connect with you and um this opportunity just to go live with you. It's my first time on a live stream like this. So, I'm excited to just provide as much value as I could. Um I can.

[1:59] >> Great. Great. Well, so you know on this particular show I I like to u talk to my guests at least for a few minutes about how they ended up doing what they're doing. So I I know for myself you know well there were no such thing as you know podcasts when I was uh you know growing up as a little kid but you know I wanted to be first I think it was a fireman and then an astronaut you that kind of thing. Um I mean did you want to be uh you know a personal branding consultant when you were you know growing up or how did you end up in you

[2:37] know in this in this field? Uh because it it it doesn't it's not usually I think something that people think oh you know I want to be you know a doctor when I grow up that kind of thing. So tell us how you how you you know kind of your your professional arc if you will. That is a really good one and it's quite interesting because when I got out of high school, the first thing that I wanted to do right when I turned 19 was sell cell phones and I had to be uh legal to help sign contracts, right? So, I started in sales. [laughter]

[3:10] >> Uhhuh.

[3:11] >> I've been doing sales for over 16 years now from everything from doortodoor to retail, full commission. And um where I'm going with this is what I learned through all that experience is that you can't fake connection. Later as I started working with agencies and marketing and business owners, what I saw was the same problem. Um brilliant people building incredible things, but nobody knew who they were. And that's what led me to uh public relations. and I wanted to help people get seen for

[3:47] what they've built in an ethically and strategically uh purposeful way. Um, and then I I I that's where I ended up in PR [laughter]

[3:58] >> and and so you have a a firm with a partner as I recall from u you know looking over your website. So how did you know how did that relationship grow? Because I think I think a lot of people when they're contemplating starting a business, so I'm I'm I'm a very close friend of mine right now. We're having a number of conversations on this and I'm trying to explain to him that, you know, he doesn't have to be able to fill every role, you know, in the company in order

[4:33] to start a business. and that really a business is stronger when you have, you know, people with different skill sets involved. So, h how does that resonate with you and and and your experience in in, you know, becoming a business owner and and doing, you know, doing what you do?

[4:54] >> Yeah, absolutely. the the most important thing is not trying to spread yourself too thin, but also being able to um double down on what your you're you're really good at. And I had the uh privilege to work with the right team. Uh I'm I'm a co-founder, right? So for for years now, I I know my business partner for almost a decade now. and we've been working together in different um yeah different businesses you know failing starting all over again but each

[5:29] time we got better and better and we were able to um evolve into our individual roles. He handles the business consultancy side. Mhm.

[5:39] >> I help with the public relations side um managing um projects for for clients and um yeah just making sure that you know we understand what what we're good at but at the end of the day we're all working towards one goal and that alignment. It's like having you know if two people are aligned it's like having 11 people

[6:03] >> working. So, you mentioned you've been with your your business partner for a decade. H how did you meet him or or her? I think it's a him, right?

[6:16] >> Yeah.

[6:16] >> Um and and and how did you meet him and and build that relationship? Because again, I I I don't think I people that's I think that's a hard thing for people to contemplate doing.

[6:32] >> Yeah. So for for us it was a unique situation. Um my my now husband he actually introduced us because um all throughout high school we would always talk about ideas, you know, hey, what what are we going to do coming out of high school? Any business ideas that we have, let's let's try to work on it together. And we always had that mindset, right? Mhm.

[6:55] >> And um he met this our business partner. He he met him through um like a network marketing type of opportunity and then and then that's how we ca all came together and we tried it out and it was just the over the years trying new things um that came to uh

[7:15] >> that we encountered whether it's marketing sales um B2B uh we were like the friend group we we developed this friendship around trial and error and trying to start new things and trying to solve problems in the market and and over the years like it didn't happen overnight but it took longer than expected and many many all-nighters. Um but now here we are um being able to have systems in place to help businesses scale whether it's scaling their brand

[7:50] or scaling their profits. Um, that's that's how we we got here. Just a lot of trial and error and friendship around that,

[8:00] >> right? Oh, and oh, so that and that's what I that's what I picked up is it it sounds like the the people with whom you work, you um you share common interests, common values.

[8:14] >> Yes. and and as a result you've you know like you said you've you've gone through this iterative process but you've remained committed to working together because you felt like I don't know there was an affinity there there was a team there that really that you felt sooner or later was going to kind of break through does that

[8:36] >> absolutely and along the way we we did lose friends however the ones that stayed together and kept trying if I may, trauma bonding over failures. [laughter]

[8:50] >> I've never heard that term, but it's it it really explains the, you know, [laughter] trauma bonding. Yeah.

[8:57] >> Failures and we're like, okay, it's got to work someday and here we are.

[9:04] >> Exactly. Exactly. So, so let's let's shift now a little bit and and talk about um what it is your company does. You mentioned um you know PR business consulting. So what are the kind of services in which uh you know your business gets involved or that that that you know through which you help people. Why don't you talk about that and then we can focus down on on kind of you know your specific expertise.

[9:35] >> Absolutely. So um for me uh I'm the co-founder of the Level Up with Anna PR firm

[9:43] >> um which is a branch of our our consultancy firm and uh what we do for years now we've helped entrepreneurs or leaders land top tier media coverage and build authority. Um, but what really drives us, what really drives me in helping them is helping tell a meaningful story that aligns with their purpose and become visible in a way that honors their values. And I view visibility not as an end goal but a doorway to legacy. And a lot of the times the people I meet with they have been working behind the scenes for so long that they hit a a ceiling where

[10:19] they're they understand that okay the next level is for me to scale my brand and be seen. How do I do that in a way that doesn't come off you know un unethically or they want to be authentic? Right. And

[10:34] >> that's what we do. And and so you said um it's like you know get exposure in in top tier media outlets. So explain for us what that is. Um like again when I was a kid I guess that would have been being on you know ABC, NBC, CBS. That was it right? But I don't I think it's more um I don't know dispersed today maybe or

[11:04] >> it has evolved somewhat. um those those media placements are also uh important. Um nowadays what a lot of people do before they invest or make a partnership with um a brand for example uh they they the first thing they do is they search look you up or search you and make sure that you know I'm investing in the right person um or I'm partnering with the right person and that is where um these types of online placements will really help build that credibility and author um having that third party valid

[11:40] validation on these platforms. So places like um success or entrepreneur, Forbes, these are the big ones. But not only that, um even local uh publications, online publications can help as well. Um the the idea here is to be able to document your journey and have a footprint online that can um uh help the end user or your target audience um understand and build a relationship with you. Because with with branding and public relations, it's a two-way conversation, right? Not

[12:16] >> not like marketing where it's like a digital billboard. this is more of like um a storytelling but leveraging placements like this. Um so yeah, that's how it's evolved more on um to help educate uh already um well possibly qualified buyers because these are high intent searches. So you're just helping them find you or more information about you.

[12:44] >> Got it. So, so you mentioned a couple of minutes ago um and and and you've actually used this word I think already a few times um ethical um purposedriven. So, I don't know if you can see the graphic behind me right here. This is this is the basis for my shows. It's called the three pillars of attainment. If you go up here, um the sort of blue triangle is is the uh self pillar. And at the top of that, oops, at the very top, it's hard to bring back is is the identity realm. And I define identity as

[13:21] understanding our purpose and our mission, right? So purpose is knowing who we are. Mission is what we want to accomplish, you know, kind of in the world, if you will, right? So [clears throat and cough] I'm curious to know how you look at this idea of purpose um as it relates to the kind of storytelling and then the the um you know PR that supports that.

[13:54] >> Yeah. So being able to realign well align yourself with okay why are you um trying to get uh coverage in the first place right um you're trying to serve somebody and um businesses are in the market to serve right so what is the purpose of um being on a specific platform to amplify your your narrative it's to attract those who you want to serve Um so if you are doing it just for vanity metrics um people

[14:30] will end up seeing right through that later on even and and and it it it's not even just getting publications nowadays you have social media you have different platforms like Tik Tok Instagram Facebook whatever you post on there if it's if you're not doing with the right purpose or intentionally then sooner or later people will be able to see through that because in a way you're speaking to your audience. So, um yeah, I that's why I always mention, hey, let's realign this. What is the purpose of even posting this or writing it having this sort of angle?

[15:07] Is it to um just uh put yourself out there um and highlight your wins? Or is it because you want to help others see that it is possible for them to to achieve that as well or to reach out to you and be confident to work with you? Like are you doing a disservice to the market if you're not putting yourself out there? Um so yeah. [laughter]

[15:32] >> Okay. So, so in in this case, it sounds like we're talking about the purpose for excuse [clears throat] me,

[15:41] >> the the Saturn Empire is still getting me. Um, [clears throat] we're talking not necessarily our our topline purpose, what you know what the French call rea, but we're we're talking about the purpose of those actions that we're taking that support achieving that that overall purpose and mission. Does that sound right?

[16:07] >> Yeah, exactly. Because at the end of the day, what are you doing this for, right? why are you showing up? Um, okay.

[16:15] >> Yeah.

[16:16] >> Okay. So, that so that makes sense. And and and two then and and and this is where I see the ethics side of it coming in uh from your perspective perhaps and again I'm curious to know how this strikes you um as as someone who's helping people accomplish um meeting their purpose. It would seem to me that you would want to know that so that it's you can set an attainable objective as opposed to just sort of taking people's money and you know doing whatever but there's not any real credible result um because there is

[16:54] there is no um there is no identifiable objective that that you're seeking to achieve.

[17:01] >> Exactly. So I mean if you even if you have money um what I what I tell those I meet on my calls is I we have to one have the same values can see your vision and can stand behind your beliefs because um my team and I are representing you in the market and we want to be aligned in all those areas even if it they're not going to work with me like whoever they hire a different PR team or marketing team, sales team, they all have to have those

[17:36] alignments. Um, otherwise it's it's just not going to work because how they want to tell their story, how they speak to their clients, it's going to be misaligned in their marketing, sales, articles, whatever they put out.

[17:51] >> Okay. So, what what advice can you give people for figuring all that out and or is that part of what you help them figure out? I guess because I'm I'm not I'm not sure everybody knows that.

[18:11] >> Yeah. So that's what getting on like calls like this, being able to speak to a person and just get a feel of what it could be like working with a team um that will represent you in the market would be like um and just understanding how to walk them through the process and manage expectations correctly. Right. So and and then if it seems like a good fit then we can go uh move forward with how to deliver what they want to be present how they want to

[18:46] be presented in the market like so um the the talking points is like okay are you are you um trying to disrupt the market trying to challenge what's out there already to get more visibility um or uh what what what story deserves to be heard um second one is are you connecting making real connections? Are we trying to build connection through this article or placement um between the leaders values um and their audience

[19:16] >> or um number three is just inspire like are we going to use visibility to drive transformation not just impressions but action that builds their legacy.

[19:29] >> Gotcha. Gotcha. So, so you it sounds like you really help guide people through through this process of understanding how [clears throat] what you do will help them.

[19:42] >> Exactly. Yeah. Great.

[19:44] >> Because in a way, public relations is like um a superpower, right? So, it's not influenced from my perspective because I can't do it. [laughter]

[19:55] >> You don't want to give it to the wrong person. You want to amplify the right voices and you want to make sure that you're you're you're serving others the right way. Even the journalists that you're you're you're going to um have their good intentions in mind because they want to bring value to their readers as well, whoever's viewing their platform.

[20:17] >> Okay, I'm gonna we're gonna um take a break here for just uh under a minute and we'll be back to to talk some more about this. Sounds good.

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[21:06] or visit magnumprops.com. So, we're back here at on People Making Money and I'm your host Kevin Bemel. My guest is Anna Tran and Anna really specializes in helping people. If you saw the title of of today's show, go from invisible to influential. And we've been talking about h some of the prep preparatory work perhaps we would call it to understand what is really the purpose for wanting to raise our our

[21:43] visibility, raise our credibility in the marketplace. Why are we doing that? uh as a way of understanding um whether the the team we're going to work with in this case you know Annis team I is appropriate whether our values are aligned whether um you know this this is a a good working situation so so Anna let's let's say we've worked through that process now and and indeed you know you and and your group are you know there is a match there so what how do things work from there. Uh,

[22:21] you know, I mean, when I think of PR, uh, I I I mean, again, my mind goes back to even movies from the 50s where, you know, people are making personal appearances and that kind of thing, right? And I don't and it doesn't seem like that's there's a whole lot of that anymore. Um, so how does how does the process of of bringing that higher profile to a client, how does that work? what what do you and your team do? What does the client need to do? Um because there there's got to be a time commitment minimally um as well as an

[22:56] intellectual commitment.

[22:58] >> Yeah, it really depends case by case on their online presence because nowadays PR it's a little it's digitized, right? So, anything that's on their online profiles, um, for example, uh, you know, I could be meeting with amazing business owner that's generating 2 to four million a month. However, on their social media, it's them fishing. Has nothing to do with their business or branding, right? So, we take a deep dive on their profiles, making sure that it's all consistent, the message is aligned,

[23:34] and how they want to be uh presented in the market. It it's uh consistent across the board. So, that could take, you know, um a few weeks just to make sure that it's all consistent. And then from there we build a media kit to start pitching and just having um uh the right framework when we do outreach for them and and and start from there. The shift happens is when the visibility becomes a vehicle for service not for self-promotion. So, we want to

[24:11] align the real thought leaders uh and make sure that it's not about being famous because a lot of people the reason why they're afraid to put themselves out there is because they don't want to be seen in the wrong light like hey this is all for clout. Um so we we help them overcome those type of fears and and make sure that the messaging is uh aligned with how they want to be presented and then go from there. So all this I would say at least three months because you're building a relationship with the audience and just one month or

[24:48] one article it's it's it's like a drop in the bucket.

[24:51] >> Right.

[24:53] >> So um shoot I had my question and now it's it's it's dropped out of mine. Um, oh, so you mentioned um, okay, so first kind of bringing some bringing uniformity or or cohesion maybe is a better word to like across social media, website, all that kind of stuff. Okay, that's that certainly makes sense [laughter] as I as I think about mine and think I'm not sure I I'm not sure I would get an A in that. [laughter]

[25:28] Um and then and then so you so then you said you build a media kit. So um what for our for our audience what is a media kit and and of of what does it consist?

[25:41] >> Yeah. So the best way I could put a media kit is um for like a one sheeter uh because if you imagine journalists hosts like yourself receive emails on a daily basis. So, how do we eat the complexity for um somebody like you to pick up a story or have a guest on here? So, that's where we put in a short bio of a photo and a few links to um their previous uh coverage, press coverage or and a few of their key topics that they would be able to um that they want to

[26:18] speak about or uh deliver value on. [snorts] And then that kind of gives the the journalist or yourself um an idea of what it's like to have them featured

[26:29] >> and then go from there. So,

[26:31] >> Got it.

[26:32] >> Something quick and simple.

[26:33] >> Got it. Okay. So, it sounds like what maybe used to be called almost like a press release.

[26:43] >> Yeah.

[26:44] >> Yeah.

[26:44] >> Something like that because we can include press releases like links to press releases on there. Oh, okay.

[26:52] >> I have everything in one one page. I don't want I don't even want to say this, but kind of like a a resume, but a [laughter] profile. A profile sheet.

[27:02] >> Profile. Okay. Yeah. Okay. Yeah. So, now that makes sense. Okay. Because I'm thinking press release, but yeah, of course, a press release is for a a very specific thing that's happening and we're talking about a person. Presumably, there's multiple things happening for them. So, okay. So, so you've you've we've you know optimized um online presence, media kit is built. So, um what should one expect working with a firm like yours and and the reason I asked that is because

[27:39] I I I I think my perception and and I don't of course I don't deal in PR. I I deal in um I I administrate trusts and estates and and and do some also some business consulting. It seems like managing my clients expectations is one of the hardest one of the most difficult things I do on a day-to-day basis, right? To not let them get what what they're expecting to happen run way out in front of anything that you know that can be delivered. So, uh, you know,

[28:17] what what what should someone who's working with, you know, a PR firm, what what should they expect um, you know, to happen in terms of results and and what kind what what would those results be?

[28:34] >> Yeah, absolutely. So, at the end of everything, they can expect to have coverage on what they're doing. Um, and links uh anything that's online like it will have backlinks to boost their searchability online. If somebody Googles you, if somebody does a G GPT search on you, you know, these are places, credible places that Google and you know, uh, AI search engines will will pull for um, to confirm information about you. So, um, whatever they pull

[29:11] up, you they can expect their audience or potential clients, partners um, to find about them as well. So the three steps are step one just clarifying their core message like what do you want to be remembered for.

[29:26] >> Second step is show up consistently across social media platforms with that message. And then third step is using the visibility that we created together on these platforms to create impact whether it's mentorship or education or um uh their consulting services like the thought leader without impact is just influence on mute. So how do we leverage that afterwards?

[29:59] >> Gotcha. Gotcha. Okay. And um you know as as the um as the people as people start to see the individual um coming up in searches and that sort of thing. So, uh I mean are there is is the goal to get sort of media appearances to opportunities to write articles or you know aside from you know having a raised profile if if we call it that

[30:36] you know how will the I guess how will the person's activities be different does that I don't know if that I'm not I don't know if I'm making that question understood.

[30:47] >> No, I hear you. I hear you. So, for example, Kevin, um let's just say I'm looking for a business consultant and I I do a quick search for for qualified um consultants online who can potentially solve my problem. If I see two two different um people, one with more press and just articles just confirming their the results that they can bring and the other one with just uh maybe a LinkedIn profile, you know, the one with more credibility and third party validation

[31:22] will have 40 42% favorability in the market compared to the one that doesn't. So it's kind of giving the the person who is potentially a qualified buyer generate attention more attention towards you compared to the other. Okay. So then really the the end result of your work is the person will be doing more of whatever it is they're doing I guess.

[31:53] >> So if they're a business consultant they'll be

[31:55] >> getting more business consulting clients. if they're um a a a writer, they'll be writing more articles or is that

[32:04] >> Yeah. Well, more like standing out because nowadays there's um quite a bit like if you were to search, there are pages on pages of other service providers, right? How do you stand out from all the other uh people in your in your field? And um what sets you apart, right? how what do you want people to know about you or your business um that is different from the others, right? And it's not easy to get coverage nowadays. Although people can pay for it, if your

[32:39] message is aligned and you are present the right way, it builds a a lasting relationship online with people and people can trust you. And I've worked with consultants who people will just call him now because his profile's um refined and he's in these credible places and he continues to deliver results. I'm not saying you'll get a bunch of leads right away. It's more foundational work so that when you do run marketing ads or paid ads, the the the press, the coverage that you have will lower that barrier of entry

[33:15] for people to trust you compared to others.

[33:19] >> Oh, okay. Got it. Got it. I you you know when you mention you you can pay for so I I got contacted I think it was maybe a week or two ago by this fellow who um I I somehow he had found out I had written a book a while back

[33:37] >> um and he wanted to know if I was interested in writing another book and he he said for I think it was like for Forbes right and I'm thinking yeah of course I'd like to write a book for Forbes right then I know someone who, you know, was asked to write a book for Forbes because she happens to be one of the most knowledgeable people in her field, right? So, I called the fellow back and he's, you know, asking me the questions this or that and and then he's he's he starts saying, "So, here's how the program works, right? And, you know,

[34:12] it's $30,000 to, you know, write a book at this level and it's, you know, a h 100,000 at this level. And if you want to write a book for Forbes, well, that's not guaranteed, but you know, you you apply and and you know, if if you're accepted, you know, it's like a half a million dollars or what I I mean, I'm not I don't know if I'm quoting the figures right, but and and I I'm thinking about that. something like I don't I think I'm paying an awful lot of money for I'm not exactly sure what I'm getting because it's just in the end

[34:47] it's just one book.

[34:50] >> So it sounds like what you're doing that's why when you said the word foundational. So that sounds to me like you know you're you're building up a foundation. And so if I was down here before in terms of people being able to find me and trust me, now I'm up here.

[35:09] >> Yeah, exactly. And um so for for what you encountered, I'm not entirely uh sure on the bookw writing side.

[35:21] >> Mhm. Um, but it sounds like uh sometimes that's how it that's usually the case with um agencies because they they pitch you but they can't guarantee uh the outcome, right? Um so for me ma going back to managing expectations and why it's important to have third party validation and media coverage is that you know you it won't drive traffic like like marketing. Um, however, it drives interest

[35:56] and these are places to where the person can confirm. Okay, I've read them here, here, and here. They're all different sources confirming the same thing. So, I you have more favorability in that aspect, right?

[36:11] >> That's the foundation compared to something that is possibly just Google reviews, for example. Okay? Now, okay, if you're trying to sell something that's $20,000, just Google reviews can help. But if you have other confirmation um credible sources confirming what you do and the results you want to you can provide, then how how would you feel [laughter] if you're comparing? Right.

[36:40] >> Right. Right. Right. So who who should be thinking about the kind of services that your firm and firms like it provide? What what stage in their careers should they be at? You know, how do how do like how does somebody know if um it's it's the right time to engage a you know, a PR firm like yours?

[37:08] >> Yeah. Um there there are different stages. Uh a lot of the times people feel like they are not ready for it. Um I always say that a good indicator um to know when you're ready for for public relations is if you don't have um a a huge audience. Like as long as you are delivering results, people need to know about you. Like if you feel that there are other businesses out there that can't deliver what you're able to

[37:43] deliver at that caliber then you need to be out there cuz you can be helping others on a higher level. So that's what I always advise even if you're you know some people have imposter syndrome like hey am I ready to be covered on these platforms? Um and you'll be you'd be surprised because it if we put give the right person that platform, the superpower, um they can help the PE others the right way because there's a lot of people making claims nowadays that are helping

[38:19] people but not to the level of what a really good deserving business owner can.

[38:26] >> If if that makes sense.

[38:28] >> Yeah. Yeah, for sure. I I mean it's it it is interesting what you just said about imposttor syndrome because um I think a I think most of us have a tendency to either underrate what we do or overrate what we do and someone who's overrating well they probably don't need it you know don't need PR because they're so you know whatever but I think for most of us you know we don't really see the value, the full value of what we do. And so the idea of,

[39:05] you know, going out there and and putting ourselves on display, our flawed selves on display could could be, you know, a little a little unnerving.

[39:15] >> Yeah. I mean, hey, if you really if you know what your purpose is, if you are in business to serve others and you know a and you are looking to scale your brand properly, then overcoming that is simple. [snorts] It's it's knowing that you you're building a relationship, a long-term relationship with somebody um that could benefit or that will benefit if they know you. So, it's not going to take one date to build a relationship. It takes a few months

[39:51] time. Uh, and you're showing up every day. You're showing up consistently, whether it's posting on Instagram that any value posts and then confirming it through a media coverage. Now, all of this, you're you're you're you're making a lasting relationship um and confirming with your audience that you are the right person to work with. It's it's uh I I have to it's it's it's really great talking to you and and at the risk of sounding a little patronizing because you're quite a bit

[40:26] younger than me calculating your age based on what you told me high school and whatever and [laughter] to hear you talking about how how so much about how integrity undergurs what you do and what what you want your clients to be doing and and to you know for oftenimes you know I try and distill from a guest what is really the core message that they're bringing and

[41:07] you reflect really well on on that aspect because I was having a conversation with a close friend yesterday about how it seems like that aspect has just been bleached out of business um over the time that you know he and I have both been you know engaged in our professional work and so much of what you're saying seems to be about reigniting that aspect of business you know back back into the business world. So, it's it's a very it's a very heartening message for for me to hear.

[41:45] >> I appreciate that, Kevin. Um I totally know where you're coming from as well. I know I look young, but you'd be surprised. So, [laughter] um but yeah, like in business, the biggest thing is your reputation, right? How you're managing um expectations ties to your reputation. how you're managing relationships, how you're showing up, all these things at like it's it's who you are, right?

[42:16] >> So that's why it's very important to be um I say intentional with how you show up and how you want to who you want to work with and how you want to tell your story. Um and it's unfortunate. I'm not downplaying uh agencies or businesses out there. However, I've experienced, you know, working with businesses that make promises, whether it's marketing or other PR agencies in the past, um where they don't manage expectations properly and you could be waiting years for for

[42:53] the results that was promised,

[42:55] >> you know, within three months kind of thing and it doesn't it's unrealistic. So that's why it's important.

[43:04] >> So I I and I think that's that's a a kind of a great summary because which I was just going to I was going to ask you so kind of what summarize for us, you know, what what you want people to take away and it seems like like that's the message. So, uh, I I was, um, Anna and I were speaking before we went live, and I was telling her that, you know, my guests typically are are too, um, humble to to, you know, to make a plug for their businesses. And so, you know, for those of you who watch the show regularly, you know, this is the time for the shameless plug. uh

[43:40] [laughter] um but it it you know in this case there's there's no re I mean you can see the kind of integrity that Anna brings to her work. there's there's ab she's absolutely um coherent and um that's not the exact right word I'm looking but but you you you can see that that's what undergards her work and I think for someone in a business where oftent times um the results uh or working with them you're you're kind of taking it on faith that that

[44:17] there will be a beneficial result to that integ integrity has to underguard the the professional relationship and and so I I you know I would encourage you I'll put um Anna's uh um website URL and her LinkedIn uh link a link to her LinkedIn profile in the show notes so that you can contact Anna, talk to her and perhaps she can help you take your career, you know, to the next

[44:53] level because I I think that's really what it's about. And and the other thing I I would I would focus on is how she talked about service. I I'm it almost sounds like you were former military, [laughter] which as far as I know, you you've never been in the military, but people coming out of the military, that's so much of what military service, being in the military is about is serving, you know, our countries, whatever. Um, but that's that is what business is about. We're about serving other people.

[45:25] >> We make money as a byproduct of serving other people. For those of you who know a man named Zigg Ziggler um who he passed away a number of years ago, but Zig Ziggler always said that it's how we serve other those who serve the most people. You know, they're the ones that make the most money. It's not the other way around.

[45:52] >> Even the son of God came to serve.

[45:56] >> There you go. Right. So from from the from the military chaplain, right? So you can see right down here. [laughter]

[46:05] >> You're talking my language. But but right, this is this is this is what we're here to do as human beings. We're here to um serve each other, help each other advance our lives, and that's clearly central to to what Anna and her team work to do for their clients. And so I, you know, unqualifiedly recommend that you get in touch with Anna um and uh and and see if if that's a, you know, a good match for you. So before signing off, Annie, any sort of

[46:41] um you know concluding uh thoughts you want to share?

[46:45] >> Uh yeah, so just three quick takeaways for the audience. So um number one is be audience focused. So if you want to get any type of coverage, great PR starts with empathy, not ego. Um number two is prepare your foundation. So, don't chase coverage until your message and digital presence is aligned and you're ready. And lastly, leverage every win. Media coverage can build massive momentum when repurposed strategically.

[47:20] >> Excellent. Excellent. Well, Anna, thank you so much for coming on the show today. I really appreciate it. And you know, we'll we'll have to have you come back and and you know, talk some more about this uh because I'm I'm sure there's there's a lot more we could uh you know, we we could dig into. So, uh

[47:40] >> I would love that.

[47:41] >> Great. Great. So, for um thank you for joining us. I we've had a number of live viewers kind of coming coming on and it's always it's always nice to know you're out there. Um, real quickly wrapping up, uh, tomorrow at 5:00 PM is my show, Jiggers's Place. We're going to have a cocktail and a smoo to as we head in toward the end of the week. So, I hope you'll join me for that. And then, of course, next week, um, I'll be back with the, you know, full regular slate of the various Way to Wow shows. So,

[48:17] hopefully we'll we'll see you again soon. And in the meantime, again, U Anna, thanks so much. Check her out, folks. This is someone who will help you. And signing off as I always do. Marie darling, you are my bell. Courage at all times.